The story continues with Jisoo in a new series of portraits for self-portrait. Captured by Yoon JiYong in Seoul, the global icon and multi-award-winning musician is photographed in the recording studio.

For this latest chapter, Jisoo charts a day in the life of a modern pop star wearing dresses from self-portrait's Pre-Fall 2024 collection to showcase the versatility of her chameleonic style.

"What I have come to discover through working with Jisoo is that she is a real chameleon and loves to experiment with her wardrobe. We decided to shoot her in the recording studio - a place where she feels at home and comes to life - to capture her at her most authentic self.”

– HAN CHONG, FOUNDER & CREATIVE DIRECTOR OF SELF-PORTRAIT

Transforming from playful to serene, Jisoo wears pieces from the Pre-Fall 2024 collection including mini dresses in taffeta, soft denim, self-portrait’s iconic Guipure lace, a delicate knit two-piece set, and elegant evening designs in taffeta in red and black.

“The campaign which includes off duty denim, relaxed twinset knits, fun partywear and evening gowns shows the full spectrum of Jisoo's style and feels like a diary of a modern pop star.”

– HAN CHONG, FOUNDER & CREATIVE DIRECTOR OF SELF-PORTRAIT